We're building infrastructure for webshop Care programs
Nock makes it easy for webshops to launch branded Care programs — turning one-time transactions into lasting customer relationships.
Why we started Nock
E-commerce is more competitive than ever. Customer acquisition costs are rising, margins are tightening, and the relationship between a store and its customer often ends the moment the package arrives.
We saw an opportunity: the branded Care program. A way for webshops to signal trust before purchase, generate revenue at checkout, and maintain an active relationship after the sale. Not as a generic insurance add-on, but as a fully branded extension of the store itself.
That's Nock. We handle the complexity — underwriting, claims, compliance — so webshops can focus on what they do best: selling great products.
The team
Martin
Technical
Builds the product, integrations, and infrastructure. Makes sure everything runs smoothly from widget to claims processing.
martin@getnock.ioRasmus
Go-to-Market
Handles partnerships, growth, and everything customer-facing. Gets Nock into webshops and makes sure it delivers value.
rasmus@getnock.ioHow we work
Partners first
We succeed when our webshop partners succeed. Every decision we make starts with "does this make our partners more money or their lives easier?"
Ship and iterate
We'd rather launch something real and improve it than spend months perfecting something nobody has tried yet.
Stay invisible
The best compliment is when a customer thinks the Care program is built by the webshop itself. We're infrastructure — not a brand competing for attention.
Want to work with us?
We're always looking for great webshops and partners.